Get Seen: A Smarter Strategy for Career Visibility
The Momentum Files #53
Visibility isn’t vanity—it’s strategy.
“You might be the ideal candidate for your next role — but if the right people don’t know you exist, you’ll never get the chance to show them.”
That’s the harsh reality many job seekers face, especially in a competitive market. You polish your resume, apply to jobs, and hope for the best. But here’s the truth:
The person who is going to hire you probably isn’t in your first-degree network. They’re one or two introductions away.
So, how do you get on their radar?
You need more than applications. You need more than a great resume.
You need visibility.
And not just any visibility — the kind that grows from authenticity, clarity, and consistent action.
Visibility Starts with Clarity
You can’t build a strong visibility strategy if you don’t know what you want to be visible for.
Before you think about LinkedIn posts or networking outreach, take a step back.
Ask yourself:
🔹 What kind of work do I want to do next?
🔹 What am I great at — and what do I want to be known for?
🔹 What makes me different?
This is the inner work I help clients do first. Because without that clarity, visibility feels hollow.
Or worse — it feels fake.
Career transitions shake our confidence. But when you reconnect with your strengths and goals, visibility becomes self-expression, not self-promotion.
What Makes You Visible Is What Makes You You
Each of us brings something special to the table: a unique blend of values, voice, and impact. But in the fog of transition, we lose sight of it.
Here’s your reminder:
You don’t have to change who you are. You just need to show up more often as yourself.
This is the foundation of personal brand work: clarifying what makes you valuable, memorable, and credible in the eyes of others.
From Clarity to Connection: Visibility Through Strategic Networking
Let’s be clear — this isn’t about becoming an influencer or going viral.
I coach clients to increase visibility through targeted, human-centered networking that builds relationships and creates real momentum.
Because the truth is:
The person who will hire you is likely a second- or third-degree connection.
They don’t know you yet. But they could.
That’s why my clients use a networking strategy rooted in the Brilliant Networking Formula — a simple, authentic, and highly strategic approach to connecting with the right people in the right way.
Together, we:
Identify key people and communities in your extended network
Craft personalized messages that feel natural, not scripted
Leverage your first-degree network to spark warm introductions
Track outreach with intention, not overwhelm
This kind of networking doesn’t just increase visibility. It creates clarity, confidence, and real traction.
How to Build Visibility Authentically (Without Feeling Fake)
Visibility doesn’t mean becoming someone you’re not.
It means showing up more often as who you already are.
Here are a few ways to start:
01 Connect With Intention
Use your current network to bridge to new connections. Ask for warm intros. Reconnect with dormant contacts. Keep it light, curious, and genuinely human.
02 Share What You Know
No need to post daily. But one weekly LinkedIn post about a lesson learned, insight gained, or resource you recommend? That builds trust and visibility.
03 Comment Strategically
Thoughtful comments on others' content go a long way. They introduce your name and voice to new audiences.
04 Update Your LinkedIn Profile
Make your headline and About section tell the story of who you are now and where you're going. Help people quickly understand your value.
Overcoming the Discomfort of Being Seen
Most professionals resist visibility because it feels like self-promotion. But here’s a powerful reframe:
Visibility isn’t about proving your worth. It’s about helping the right people discover it.
You’re not trying to sell yourself. You’re creating pathways for others to find you, understand you, and believe in your potential.
And when you approach visibility from a place of service, not performance, it becomes not only easier, but more effective.
“I thought being visible meant being fake. Now I realize it’s just being seen for what I already do well.”
— Former client, Director of Operations
You’re not starting from scratch—you’re starting from experience.
Now it’s time to make that experience visible.
Client Spotlight: How Visibility Transformed Her Job Search
A client I recently worked with had spent 25 years in a specialized field, most recently in a leadership role. She was highly accomplished and deeply respected in her field, but when she made the decision to change careers, she hit a wall.
She told me, “I don’t know how to translate what I’ve done to people who’ve never worked in my space.”
She felt invisible to the audiences she wanted to reach. At first, visibility felt intimidating. Posting on LinkedIn? Reaching out to new people? That wasn’t her comfort zone.
So we didn’t start there.
Instead, we got clear on her value — what she was truly great at, the kinds of problems she loved solving, and how she wanted to be known in this next chapter.
“Cindy had me do a lot of introspection and clarification exercises so I could focus my search on jobs I really wanted.”
From there, we developed a networking strategy aligned to her strengths. We crafted thoughtful outreach messages, created simple scripts for conversations, and gradually built momentum.
“Networking proved challenging to this introvert, but Cindy emphasized taking baby steps and celebrating every little win, which galvanized all of us in Career Club to keep moving forward.”
The shift?
She moved from reactive job applications to focused, strategic networking and relationship-building. Instead of trying to be everywhere, she began showing up intentionally—in conversations, in Career Club, and within professional communities aligned with her goals. People began to see her not just for where she’d been, but for where she was going.
And it worked.
After months of staying focused on mission-driven organizations and only applying to roles that truly resonated with her, she landed a senior operations role at a respected local nonprofit, exactly the kind of community-focused work she had set out to find.
She wasn’t invisible. She just needed a plan to be seen—on purpose, with intention.
Final Thought: You Can’t Be Hired If You Can’t Be Found
If you’re job searching and wondering why the right opportunities aren’t coming your way, ask yourself:
🔹 Does the right audience even know I exist?
🔹 Am I consistently showing up where decision-makers spend time?
🔹 Am I sharing my story clearly and confidently?
If not, that’s the gap. And it’s entirely within your control to close.
Visibility isn’t magic.
It’s strategy + consistency.
And yes, it can feel vulnerable. But it’s also how careers change.
And you don’t have to do it alone.
🔑 Key Takeaways: What to Remember as You Navigate Career Transition
Your internal reputation doesn’t automatically follow you into new spaces, but your story can.
Visibility is not optional — it’s how the people who need you can find you.
If someone in your first-degree network could hire you, they would have by now. The person who will hire you is likely in your extended network, and they need a way to discover you.
Clarity about your strengths and what you want next is the foundation for confident communication and effective networking.
You don’t need to be loud to be visible. You just need to be intentional and consistent.
You are not bragging. You’re making it easier for others to see your value.
Building a personal brand is a learnable skill. With practice and support, it gets easier.
🧭 Lessons from Coaching Clients Like You
What real transitions have taught me — and how they can guide yours:
Most professionals don’t lack value — they lack visibility.
Doubt is normal in transition. That doesn’t mean you aren’t ready — it just means the next version of your story needs your attention.
You can’t build visibility if you don’t first believe in your value. That’s why we always start with clarity.
The best visibility strategy is the one you’ll actually do. It doesn’t have to be flashy. It just has to be consistent and true to you.
Networking isn’t about asking — it’s about connecting, contributing, and being remembered.
Progress builds confidence. Confidence builds momentum. Every small action helps you step into what’s next.
Ready to Be Seen by the Right People?
Download your free copy of The Brilliant Networking Formula
This powerful, step-by-step guide walks you through the exact networking strategy I coach clients on — helping you connect with decision-makers, expand your visibility, and uncover hidden job opportunities (without feeling like you’re “selling yourself”).
Whether you’re ready to change roles, land your next opportunity, or simply be more intentional in your career visibility, this is your starting point.
👉 [Download The Brilliant Networking Formula Now]